When buyers are scrolling through listings and deciding which homes they want to see, presentation matters more than ever. Buyers are often drawn to homes that have that polished, “Pinterest-worthy” look they are used to seeing online.
However, staging isn’t about making every home look overly trendy. There is a fine balance between incorporating current design elements that resonate with the target buyer while still working with the style and existing features of the home. In occupied staging, this also means seamlessly blending our staging inventory with the homeowner’s existing pieces.
As a staging company, staying current with design trends is an important part of what we do. We regularly attend design shows and presentations and stay connected to what’s happening in the design world so our stages feel fresh, current and reflective of what today’s buyers are drawn to.
Warmer, Earthier Neutrals
One of the biggest shifts we’ve seen is the move away from cool grey tones. Warmer, earthier colours are being introduced not only through paint, but also through furniture, artwork and décor.
Beiges, taupes, creams and soft browns allow a space to feel warm and inviting while still maintaining the neutral look that works so well when selling a home.
In staging, we focus on neutralizing spaces to appeal to the widest range of potential buyers. While some may think neutralizing means taking all of the character or personality out of a home, that’s not the goal. Instead, we want to create spaces that feel comfortable, inviting and livable without making potential buyers feel like they’re walking through someone else’s home.
Natural Wood Tones
Natural wood tones are another trend we’re seeing incorporated more and more. These warmer finishes are especially popular in coffee tables, dining tables, consoles and accent pieces.
Because natural wood is so versatile, it also works extremely well for occupied staging, where we often need to blend a client’s existing furniture with pieces from our inventory. The warmth of natural wood can help bridge different styles and finishes while making the overall space feel more cohesive.
Natural finishes are also a great way to add warmth to vacant homes that may otherwise feel very white or stark. Introducing wood tones throughout the space helps soften those finishes and creates a much more welcoming atmosphere.
Adding Texture
One of the easiest ways to give a space dimension and make it feel more intentional is through texture. Adding visual interest helps a room feel current and elevated without relying on bold colours or excessive décor.
This can be done by introducing materials such as bouclé and linen, along with textured pillows, throws, rugs and other accessories. These elements add character and warmth while helping a room feel cozy and complete.
Texture is something we consider throughout the design of every stage. We look at how different materials will work with the furniture already in the space and how they can add depth without making the room feel busy or overdone.
Keeping Our Stages Current
With our extensive staging inventory, we’re able to continually introduce current styles and trends into the homes we stage. However, no two homes require the exact same approach.
In a vacant property, we may have full creative freedom to shape the space around the home’s style and target buyer. In an occupied home, the focus may instead be on thoughtfully blending the seller’s existing pieces with our inventory to create a cohesive and updated look.
Ultimately, following design trends isn’t about making every home look the same. It’s about understanding what today’s buyers are drawn to and incorporating those elements in a way that complements the home.
By keeping our inventory and designs current, we’re able to create spaces that feel fresh, intentional and inviting, while always allowing the home itself to remain the focus.